1 year ago
Running Scared x Gyakusou Event Pictures
Nike and Jun Takahashi, founder and head designer of Japan’s coveted clothing label Undercover, proudly launched the first Nike x Undercover Gyakusou performance running collection at Nike Sportswear at 21 Mercer on Sunday 10.31.10. In celebration of the launch and in good ol’ spooky Halloween spirit, the NYC Bridge Runners hosted the first ever “Running Scared”, a 3.1 mile haunted run which kicked off at Bowery Stadium and commenced at 21 Mercer for the launch event. Through dark alley ways and quiet streets, the Bridge Runners dodged real New York City rats, stopped traffic and made kids clutch their candy all while making their way to Mercer. There, they were given a preview on the collection which fuses cutting edge Nike running innovations and design with the functionality of Takahashi’s Undercover. Thanks to all who came out to help create a true New York moment! See you all next year. More pictures of the night below…
1 year ago
1 year ago
NIKE (RED)’s TIED TOGETHER RELAY
Tonights the night. The Kick off of the big run. Five cities. 120 hours of racing. 24 hours relays.
Tonight at 8PM, we Bridgerunners NYC is kicking off the global relay race, beginning in the streets of New York, then moving to London, Milan, Berlin, and Paris for 24 hours each to help raise awareness about AIDS in Africa.
I just wanted to say thanks to all the participants and to keep in sight the reason for this run and that’s to help the people affected by HIV/AIDS. 33 Million people in the world have HIV, 22 million live in Africa. 67% of people with HIV live in Africa yet the continent is home to just 10% of the world’s population. The disease is the leading cause of death in sub-Saharan Africa with approximately 3,800 people dying every day from AIDS. It costs around 40 cents a day for the 2 antiretroviral pills needed to help keep someone living with HIV alive and healthy. Yet more than 70% of people in sub-Saharan Africa live on less than $2 a day. So let’s run today with a clear sight of the goal at hand and wear those (RED) laces proudly. Have fun, good luck, and see you all tonight.
2 years ago
BRIDGERUNNERS LOCKER ROOM KICK OFF at STADIUM
Please join us for the first kick off run to celebrate the official launch of the new NYC Bridge Runner locker room at Bowery Stadium. On display after the run will be a special video and slideshow featuring some of the work the Bridge Runners have been creating through the past year. Drinks and light food will be served following the run and tour of the space. NEVER RUN ALONE!
276 Bowery, NYC
May 19, 2010
7PM
2 years ago
Everything Is Practice
Our homie, and favorite smartass Jake Sumner, just made a short film with Spike Lee about the timeless topic of practice. In light of the upcoming World Cup, the film will be premiering this Friday, May 14th at Nike’s new creative retail space called Stadium, at 276 Bowery. The film along with four others will be shown on the space’s opening night. Gonna be a fun night, see you on Friday!
2 years ago
Run Naked!
Nike is known for their high intesity, uber dramatic commercials depicting the athletes in their most olympian of moments. This time around they took a more light hearted route. To push their Nike Free 5.0, they concentrated on the “Free” aspect of the shoe suggesting the shoe is as light as wearing nothing. Only one way to know for sure tho… who’s in? Check out the video below…
